• Own and manage a defined regional sales territory.

• Execute the full sales cycle from lead generation through to deal closure.

• Collaborate with SDRs and marketing to build and maintain a strong sales pipeline.

• Conduct on-site and remote meetings to engage and convert new prospects and expand existing accounts.

• Partner with Customer Success to support growth and retention within existing customer base.

Key Deliverables (what this person is responsible for)

• Self generate 3x coverage of qualified pipeline using MEDDICC

• Generate new Annual Recurring Revenue (ARR) from both new customers and account expansions.

• Deliver accurate sales forecasts and maintain CRM discipline.

• Identify cross-sell and upsell opportunities across the product suite.

• Achieve and exceed assigned sales targets and KPIs.
• Build strong stakeholder relationships across prospective and current customers.

How Success is Measured

• Achievement of monthly, quarterly, and self generated pipeline targets

• Achievement of monthly, quarterly, and annual new ARR targets.

• Conversion rate from lead to closed-won deals.

• Growth in revenue from existing accounts via upsell/cross-sell.

• CRM data accuracy and forecasting reliability.

• Regional market penetration and customer satisfaction.

Work Experience

• Proven success in a B2B quota-carrying sales role, ideally in SaaS, healthtech, or technology.

• Experience selling both to new customers and expanding existing accounts.

• Strong experience in full-cycle field or hybrid sales roles.

Desirable:

• Familiarity with selling to the social care, health, or public sector.

• Experience with CRM tools (e.g., Salesforce, HubSpot) and forecasting software

Key Skill
Essential:

• Excellent communication, consultative selling, and presentation skills.

• Strong organisational and time management abilities.

• Ability to manage a pipeline of varying deal sizes and sales stages.

• Self-motivated, results-driven, and coachable with a growth mindset.

Desirable:

• Knowledge of the UK social care sector and digital health solutions.

• Familiarity with solution-based and value-driven sales methodologies