We're a small, highly ambitious, autonomous team scaling fast with real traction - nine million downloads, featured across Vogue, the Drew Barrymore Show, BBC, Forbes, and more. You'll be joining at a moment where your work directly moves the needle on growth and culture.We operate a four-day week with unlimited holidays and hybrid working. You'll work closely with the Founder and CEO, CGO, Head of Product & Marketing, and Brand Director - owning how our brand comes to life through content and how we drive attention at scale.This role is critical to our next stage of growth. You’ll own top-of-funnel growth through content -driving reach, discovery, and audience growth, and building the systems that allow content to scale far beyond your own output.What you'll bring:- Clear evidence of having driven reach and growth - with examples you can talk through in detail- Autonomous- Proven experience growing an audience, platform, or content channel- Strong content creation skills (shooting and editing)- Experience working with creators or partnerships in a content-led, social-first way- A strong understanding of how content drives top-of-funnel growth- Highly autonomous - you take ownership, move quickly, and don’t wait for direction- You bring both cultural credibility and commercial awareness - understanding how to create content that resonates and performs.Preferred but not required experience in:- Experience in a culturally-led or editorial environment (e.g. fashion, media, publishing)- Experience working on a consumer app or product-led company- Experience building content formats or systems that scale- Understanding of how paid can amplify organic performance, even if not directly managing itWhat you'll be doing:- Driving reach and awareness at scale- Building content formats and series that consistently perform- Using creators, partnerships, and community as distribution levers- Own and drive reach, awareness, and audience growth across social platforms- Increase Whering’s share of voice - getting the brand seen more often by the right audiences- Generate organic attention at scale, without reliance on paid channels- Create and publish high-performing, platform-native content (TikTok, Instagram and beyond)- Own content end-to-end (concept → shoot → edit → publish)- Build formats designed to be repeatable and scalable, not one-off posts- Identify and work with creators, talent, and partners to drive reach and cultural credibility through content- Brief and manage creators to produce content aligned with Whering’s formats and brand- Build repeatable ways of working with creators that consistently generate high-performing content- Explore scalable models (e.g. ambassador networks, recurring creator formats, UGC systems, in-app share campaigns)- Ensure content is produced with clear purpose and distribution- Engage directly with the audience through comments, DMs, and interactions- Turn content into participation - not just passive consumption- Amplify strong UGC and community behaviour- Track key metrics (reach, engagement, shares, installs)- Identify what’s working early and double down quickly- Turn strong content into repeatable formats and scalable systems- Continuously refine output to ensure content is driving impact, not just volume- Work closely with the CRM team to bring content into in-app and lifecycle touchpoints- Ensure content supports activation, understanding, and behaviour- Translate high-performing content ideas into formats that can work across surfaces- Explore ways to elevate in-app content through editorial voices (e.g. editors, writers, contributors) to bring fresh perspective and cultural relevanceStart Date: ASAPLocation: Hybrid, LondonReport To: Head of Product & MarketingSalary: £35,000 - £50,000